Footprint Communication Ethiopia
Ideas that move.
Strategies that land.

We believe strong communication lands when strategy, creativity, and execution speak to each other. Our disciplines combine insights, narrative, design, and activation to solve complex real-world challenges. Every brand system, communication framework, campaign, and activation we build is a product of teamwork, structure, and shared intent.

STRATEGY & ADVISORY

We help you make sense of where you are, what you are saying, and how you’re showing up, and design the structure to move forward.

Audience & Market Insight
Brand Strategy
Communications Strategy
Public Relations Strategy
Messaging & Narrative Systems
Go-to-Market & Launch Strategy

CAMPAIGNS & ACTIVATIONS

We design and deliver campaigns that move people, starting with a clear objective, a sharp message, and a defined path from awareness to action.

Integrated (360) Campaigns
Digital (350) Campaigns
Public Awareness & Announcements
Brand & Product Launches
Partnerships & Sponsor Integrations
Copy, Photo & Video Direction

BRANDING & DESIGN

We express ideas clearly through identity, design systems, and brand experiences across impactful mediums.

Brand Identity Systems
Campaign Visual Systems
Collaterals & Publications
Experiential & Events
Presentation & Decks
Website & Mobile Application
We are strategists, designers, writers, artists, and producers immersed in client success.

Our work is structured around defining how a brand speaks, designing how it appears, and directing how it shows up consistently across channels, teams and timelines.

The way people create, consume, and respond to information is constantly shifting, and so is the responsibility of communications. For us, change is about protecting clarity, coherence, and intentions of brands as the world becomes louder and more complex. Every new method, framework, or tool is filtered through one principle: does it make communication clearer, or does it add noise?

How we are always evolving:

As Strategists

We rethink how change affects identity, narrative and perception, inside and out. We help you identify what must adapt, and what must remain true, consistent, and carefully guarded.

As Creators

We explore emerging tools to support the craft of drafting, structuring, and visualization of ideas. Experimentation always serves clarity, voice, and narrative integrity.

As Advisors

We guide you through shifting environments with a grounded, principle-led approach. We help you integrate what is useful, avoid what is distracting, and build communications that remain stable as everything around them changes.

As Builders

We design frameworks, toolkits, and creatives that absorb change without losing cohesion. Brands can evolve over time without breaking consistency through simple executions.

Selected sectors & partners we’re built to serve

Public sector brands and national initiatives

Prosperity Party
Ministry of Tourism
Ministry of Culture & Sport
Federal Technical & Vocational Training Institute
University of Kabirdahar

Private sector brands growing into new markets

Big Win
Abbot Laboratories
Ethiopian Diaspora Trust Fund

Development and non-profit programs

GIZ
BEiC

Creative economy and cultural initiatives

Arkwood Africa Film Market & Award

Startups and ventures building their brands

iceAddis